Action Man is the genuine movable action figure and we are celebrating three of the most popular figures of all time; the Soldier, the Sailor and the Pilot for the 3+ age group. Each of the limited edition figures has a new body, new uniform and a vintage style head with detailed features.

All hands on deck! The brown-haired Sailor is wearing Royal Navy No.4 style uniform ready to go to sea. Every figure still has the distinctive scar and a new life-size version of the iconic dog tag.

Enjoy dusting off your current collection and visiting the loft to see what Action Man treasures it holds. It’s time to introduce a new generation to the all new Action Man.